New Arrivals/Restock

Hugo XY by Hugo Boss is a fresh and invigorating fragrance for men, launched in 2007, offering a contemporary twist to the traditional aromatic scent. This fragrance, which is aimed at the man who is not regarded as the mainstream, acts as a modern and a fresh twist of a classic scent. The authentic combination of the urban look and the freshness of masculinity is the interpretation of his courage and elegance that wears the fragrance. Hugo XY, a signature creation by the famous perfumer Claude Dir, resembles the embodiment of active, confident, and dynamic guys; therefore, it is a must-have for every gentleman's perfume box.Fragrance Family - Woody AromaticScent Type - Fresh, Spicy, HerbalNotes - Hugo XY opens with the lively top notes of bergamot, pear, and cedar leaves, introducing a refreshing and zesty initial impression. Slowly, as the fragrancebuilds, the heart reveals the captivating combinationof basil,mint, and a hint of crushed coriander leaves, thusspicy herbal sweet-scented that is exhilarating and cozy as well. The structure is masterfully cemented by the notes of cedar, patchouli, and suede that are warm and earthy and thus it has a rich finish which lingers on in a subtle way. The two elements, together, create the image of sunbeams playing through a dense woodland and you are offered with a chance to indulge in nature's singing of life and restfulness.Suggested UseTo make the most of Hugo XY's invigorating scent, apply it to pulse points such as the wrists, neck, and behind the ears. These areas generate warmth, helping to intensify the fragrance and ensuring it lingers on the skin throughout the day. For a more immersive experience, spray the fragrance after showering, when your skin is clean and slightly damp, to maximize its aromatic potency and longevity.