What Happens if Twitter acquires Tweet Deck?
On April - 19 - 2011ADD COMMENTS
The latest buzz in Social Media Space is that twitter is reportedly looking to buy Tweet Deck for $US 50 Million. Though there are many reasons on the web as to why twitter wants to acquire tweet deck, I just want to evaluate what would happen if twitter acquires tweet deck. In case of such an acquisition, Idont see a possiblity of twitter closing down Tweet deck. They would rather continue to use Tweet deck and rather re-christen (probably to twitter) the software in the very next update after an acquisition.
Facts and Numbers for Acquistion
- Tweet Deck has 10% of twitter’s 200 million user base. This 10% users of Tweet Deck are opinion leaders, powerful bloggers, social media marketers and twitter’s top users.
- Uber Media also has 10% of twitter userbase through UberSocial, Twidroyd, Echofon and UberCurrent.
Why Twitter will retain Tweet Deck if acquired
- To retain the 10% top twitter users
- To leverage the expertise of Tweet Deck in desktop application and Social Media Tracking.
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