Internet Users in Rural India
Internet and Mobile association of India has released stats regarding the internet penetration in Rural India. From a Digital Marketers point of view there numbers come in handy as most of the brands are shifting their focus to rural india.
The research shows that there is high level of ignorance about internet in Rural India and the graph below shows the various reasons for not using the internet in rural india.
The rural India does not have gadgets to access internet and their main access points of internet being internet cafe’s, home, schools, colleges,offices, computer institutes and block tehsil offices. The Indian governments initiatives of $35 computer to school children and leasing computers for Rs 15/day to bring in lot of awareness and penetration of internet into rural India.
It is estimated that there would be 5.4 million Internet users in rural India by 2010.
Top reasons for rural india to go online?
Source: www.iamai.in
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