Social Media Marketing

Twitpic on May 10th made changes to their Terms of service after they have signed an exclusive deal with WENN which would enable them to sell all images uploaded by Twitpic in their network.

The important changes to the TOS are

• “…you hereby grant Twitpic a worldwide, non-exclusive, royalty-free, sublicenseable and transferable license to use, reproduce, distribute, prepare derivative works of…” and “…after you remove or delete your media from the Service provided that any sub-license by Twitpic to use, reproduce or distribute the Content prior to such termination may be perpetual and irrevocable.”

Twitterati kicked off protests immediately and after a day Twitpic came up with an apology and amended its TOS page. The final word from Twitpic is that the user still owns the content. Will you still use Twitpic?

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Kissmetrics has come out with a brilliant info-graphic which talks a lot about Social Media monitoring tools. The infographic gives you an idea about the profile of people buying the various social media tools and the amount that is being spend in social media monitoring per month.  It also gives you a list of free and paid tools used for social media monitoring.

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The latest buzz in Social Media Space is that twitter is reportedly looking to buy Tweet Deck for $US 50 Million. Though there are many reasons on the web as to why twitter wants to acquire tweet deck, I just want to evaluate what would happen if twitter acquires tweet deck. In case of such an acquisition, Idont see a possiblity of twitter closing down Tweet deck. They would rather continue to use Tweet deck and rather re-christen (probably to twitter) the software in the very next update after an acquisition.

Facts and Numbers for Acquistion

• Tweet Deck has 10% of twitter’s 200 million user base. This 10% users of Tweet Deck are opinion leaders, powerful bloggers, social media marketers and twitter’s top users.
• Uber Media also has 10% of twitter userbase through UberSocial, Twidroyd, Echofon and UberCurrent.

Why Twitter will retain Tweet Deck if acquired

• To retain the 10% top twitter users
• To leverage the expertise of Tweet Deck in desktop application and Social Media Tracking.

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An excellent and Infographic by NG online Showing the journey of a tweet in the web.

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Sysmos analyzed 1.2 billion tweets in the last 2 months to come up with a very interesting statistics about tweets, re-tweets and @replies. This was mainly done to understand the level of engagement that happens in twitter and interestingly quite  a large percentage of the tweets get no response or rather they fail to develop a  conversation.

The above graphs also throw interesting analysis that majority of the re-tweets happen in the first hour of the tweet.  It would have been nice if the report did analyze the time of day when most of the re-tweet happens.

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