Social Media Marketing

Facebook Memology for 2011 was published and here are the Top 10 trends for Facebook in India.

1. Anna Hazare & the Jan Lokpal Bill
2. Ra.One(film) & Chammak Challo
3. Death of Osama bin Laden
4. Death of jagjit Singh
5. Death of Steve jobs
6. Yuvraj Singh
7. Rockstar(film)
8. Mahendra Singh Dhoni
9. Indian National Congress
10. Sikkim & Gujarat Earthquakes

Sachin Tendulkar (Page) was the 7th most popular and fast growing Sports personality page in Facebook for 2011. Times of India facebook page was the 8th most popular/fast growing in the category of news.

It’s interesting to see that “Why This Kolaveri da “ song could not make it to the Facebook trends for 2011.

Popularity: 1% [?]

Facebook now lets you tag Pages in your Photos. This would be a great feature with lots of advantages and disadvantages. This feature should create a better marketing reach for the brands in an effort to increase their fan base and also to track conversations that are happening in personal profiles (albums) which are related to the brand.

Eg: I get a brand new Levis Jeans and I upload a picture of me wearing it and tag the Levis Jeans to the photo.

Considering the fact that it can trigger a lot of tag spam, Facebook has given the option to admins to untag from photos. The tagged photos will not be visible on the wall instead they will appear in a new tab on the page.

Popularity: 14% [?]

A new spam is underway and this unlike others confuses people so much as it is shown as a link next to the comment button and people take it to be genuine and a feature from Facebook.

It tracks down your cookies, steals your information from browser and posts the message as a link from iPhone.

Its always easy to understand these kind of spam if you have some sense. Just go keep ur cursor above any such links and you can see a completely different website address in it.

Popularity: 1% [?]

Ever wondered what is the life of a Facebook Page update / post? In a new research conducted by Visibli, they have concluded that the Facebook posts(updates) receive 50% of their Likes within the first 1 hour 20 minutes of being published, 80% within the first 7 hours, and 95% within the first 22 hours.

This leaves us with an important question. How frequently brands should brands update their page so as to get maximum likes and engagement? I strongly feel a social media agency managing a facebook page has to typically update a page every 6-7 hours. This would ensure us that the content is fresh on the page and we can engage more fans in the next 7 hours.

Visibly has also published a detailed Facebook Fan engagement report here.

Popularity: 14% [?]

Are you an upcoming celebrity and you have hit the Facebook ceiling of 5000 friends? You now have the option to migrate your facebook profile to a Fan Page. This would let you covert your friends to fans and let you acquire more fans without taking the extra pain.

You should note that only your profile photos will be moved and your friends would be converted as fans. Facebook will not move any other content. This means you will loose photos, notes and other data which are associated with the profile. The Facebook Profile to Fan Page tool might get better in the coming months which lets you migrate the entire content of your facebook profile.

You can convert your Facebook Profile to Fan Page Here.

Please note you cannot revert back your FAN Page to your Profile once you have converted from a profile and you will not be able to see updates from your facebook friends (fans now).

Popularity: 1% [?]

A great Infographic which shows some stunning numbers regarding Facebook Photos.

Some Facts from the Facebook Photo Infographic

• The number of photos uploaded during weekends are more and is over 40% more than weekdays.
• Women Upload double the number of photos compared to men and they are tag more photos than men.
• Older users upload as much as photos as the young.

Popularity: 15% [?]

Here is an infographic showing the Top 10 Facebook Brands, Musicians, Actors and TV Shows/Series.

Source

Popularity: 14% [?]

Here is the latest user statistics for Facebook in India for October 2010. Compared to last month facebook recorded an increase of more than 1 million (11.22 lakhs) users. Here is the detailed statistics of Facebook in India.

The Graph showing the Age wise distribution of Facebook in India

Source: Facebook.com

Popularity: 2% [?]

I have created some new format facebook groups and was added to some groups which i just muted the conversations and emails. Today when  i tried to request access to a group in the newly created facebook group format, I was shown a pop up saying that i am a member of too many groups and i should remove myself from some groups to gain access to other groups.

I have not much information on this as to how many groups a person can be a member of, or does old group also gets counted etc. I did a search on Allfacebook.com but could not find any information on the same.

Popularity: 1% [?]

Number of people using Facebook mobile has more than doubled since 2009 with over 150 million using Facebook mobile in 2010. Facebook is also the top mobile application in US and it has also attained a massive 240% growth. See this lovely infographic from flowtown to know more about the Rise of Facebook Mobile.

Popularity: 1% [?]