Social Media Marketing

Facebook Memology for 2011 was published and here are the Top 10 trends for Facebook in India.

1. Anna Hazare & the Jan Lokpal Bill
2. Ra.One(film) & Chammak Challo
3. Death of Osama bin Laden
4. Death of jagjit Singh
5. Death of Steve jobs
6. Yuvraj Singh
7. Rockstar(film)
8. Mahendra Singh Dhoni
9. Indian National Congress
10. Sikkim & Gujarat Earthquakes

Sachin Tendulkar (Page) was the 7th most popular and fast growing Sports personality page in Facebook for 2011. Times of India facebook page was the 8th most popular/fast growing in the category of news.

It’s interesting to see that “Why This Kolaveri da “ song could not make it to the Facebook trends for 2011.

Popularity: 1% [?]

Kolaveri can be termed as India’s first biggest Viral hit video.

The Social Media Share stats (as of 1st dec 2011)

• No of YouTube Video Views: 1,17,24,249
• Facebook shares: 33,69,996
• Tweets: 9842

The song also created a lot of versions including lot of spoofs and other regional language re-makes.

• Female Version: 15,53,614
• Sharad Pawar Slap: 8.67,911
• IBNLive Spoof:

How did they get it Right?

• Simple Lyrics
• Youth Oriented
• Awesome Music
• English Subtitles ensured it went beyond South India

Popularity: 3% [?]

Twitpic on May 10th made changes to their Terms of service after they have signed an exclusive deal with WENN which would enable them to sell all images uploaded by Twitpic in their network.

The important changes to the TOS are

• “…you hereby grant Twitpic a worldwide, non-exclusive, royalty-free, sublicenseable and transferable license to use, reproduce, distribute, prepare derivative works of…” and “…after you remove or delete your media from the Service provided that any sub-license by Twitpic to use, reproduce or distribute the Content prior to such termination may be perpetual and irrevocable.”

Twitterati kicked off protests immediately and after a day Twitpic came up with an apology and amended its TOS page. The final word from Twitpic is that the user still owns the content. Will you still use Twitpic?

Popularity: 1% [?]

Facebook now lets you tag Pages in your Photos. This would be a great feature with lots of advantages and disadvantages. This feature should create a better marketing reach for the brands in an effort to increase their fan base and also to track conversations that are happening in personal profiles (albums) which are related to the brand.

Eg: I get a brand new Levis Jeans and I upload a picture of me wearing it and tag the Levis Jeans to the photo.

Considering the fact that it can trigger a lot of tag spam, Facebook has given the option to admins to untag from photos. The tagged photos will not be visible on the wall instead they will appear in a new tab on the page.

Popularity: 14% [?]

A new spam is underway and this unlike others confuses people so much as it is shown as a link next to the comment button and people take it to be genuine and a feature from Facebook.

It tracks down your cookies, steals your information from browser and posts the message as a link from iPhone.

Its always easy to understand these kind of spam if you have some sense. Just go keep ur cursor above any such links and you can see a completely different website address in it.

Popularity: 1% [?]

Mouthshut has finally joined the deals bandwagon with the launch of a new deals website (group buying website). The site is called dealface.

Dealface has operation only in Mumbai and soon would be expanding to other markets. I am quite exited about the news that mouthshut is also entering a market space which looks very promising and growing at a rapid pace. A big question is now how many would continue to be in business at the end of this year?

Popularity: 1% [?]

Kissmetrics has come out with a brilliant info-graphic which talks a lot about Social Media monitoring tools. The infographic gives you an idea about the profile of people buying the various social media tools and the amount that is being spend in social media monitoring per month.  It also gives you a list of free and paid tools used for social media monitoring.

Popularity: 1% [?]

Ever wondered what is the life of a Facebook Page update / post? In a new research conducted by Visibli, they have concluded that the Facebook posts(updates) receive 50% of their Likes within the first 1 hour 20 minutes of being published, 80% within the first 7 hours, and 95% within the first 22 hours.

This leaves us with an important question. How frequently brands should brands update their page so as to get maximum likes and engagement? I strongly feel a social media agency managing a facebook page has to typically update a page every 6-7 hours. This would ensure us that the content is fresh on the page and we can engage more fans in the next 7 hours.

Visibly has also published a detailed Facebook Fan engagement report here.

Popularity: 14% [?]

The latest buzz in Social Media Space is that twitter is reportedly looking to buy Tweet Deck for $US 50 Million. Though there are many reasons on the web as to why twitter wants to acquire tweet deck, I just want to evaluate what would happen if twitter acquires tweet deck. In case of such an acquisition, Idont see a possiblity of twitter closing down Tweet deck. They would rather continue to use Tweet deck and rather re-christen (probably to twitter) the software in the very next update after an acquisition.

Facts and Numbers for Acquistion

• Tweet Deck has 10% of twitter’s 200 million user base. This 10% users of Tweet Deck are opinion leaders, powerful bloggers, social media marketers and twitter’s top users.
• Uber Media also has 10% of twitter userbase through UberSocial, Twidroyd, Echofon and UberCurrent.

Why Twitter will retain Tweet Deck if acquired

• To retain the 10% top twitter users
• To leverage the expertise of Tweet Deck in desktop application and Social Media Tracking.

Popularity: 1% [?]

Are you an upcoming celebrity and you have hit the Facebook ceiling of 5000 friends? You now have the option to migrate your facebook profile to a Fan Page. This would let you covert your friends to fans and let you acquire more fans without taking the extra pain.

You should note that only your profile photos will be moved and your friends would be converted as fans. Facebook will not move any other content. This means you will loose photos, notes and other data which are associated with the profile. The Facebook Profile to Fan Page tool might get better in the coming months which lets you migrate the entire content of your facebook profile.

You can convert your Facebook Profile to Fan Page Here.

Please note you cannot revert back your FAN Page to your Profile once you have converted from a profile and you will not be able to see updates from your facebook friends (fans now).

Popularity: 1% [?]