Social Media Marketing

A consortium of Times Internet Limited (TIL) and Nimbus Communication Limited (Nimbus)has acquired the Indian Premier League global Internet, mobile and audio rights, along with television rights in specific territories outside India for the next 4 years. The consortium bagged the rights on Sunday at the bidding venue at Chennai after submitting a winning bid of Rs.261.6 crores.

The acquisition of digital rights by TIL will take IPL viewing to Level 2 by offering interactive TV-like experience on the net.

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Anil Ambani led Reliance Broadcast Network (RBNL) announced its foray into the regional television space with the launch of its Hindi entertainment channel Big Magic. Official Launch of Big Magic TV will take place on April 4th.

Big Magic, which will feature locally relevant entertainment around humour, music and Bollywood. RBNL already runs two English entertainment channels — Big CBS Prime and Big CBS Love.

The Hindi heartland comprises of Uttar Pradesh, Madhya Pradesh and Bihar which accounts for 13% of the national advertising spend (which is Rs 23,000 crore) and represents 30% of India’s population.The TV spend attributable to the region (UP, MP and Bihar) is Rs 1,200 crore, with national TV channels currently garnering around Rs 1,050 crore of this amount, the statement said.
Big Magic will be distributed across all cable operators across these states. The channel will be supported with a high decibel marketing plan including outdoor, mall activation, play-out seeding in malls, radio, print and local cable, it added.

Source: Business Standard

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Léo Apotheker joins HP as its new CEO and President. He was previously with SAP for over 20 years and was a driving force behind SAP’s growth.

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