Mobile Internet User Generation in India
Mobile Internet users in India is increasing everyday. Opera Software and On Device Research recently conducted a device agnostic survey to find out the pattern of mobile internet usage/reasons in India and the Online survey automatically identifies device and carrier.
Top Findings of th Survey
The respondents was asked the questions why do you use mobile internet instead of PC internet. 41% of the respondents mobile phone was the only way to access the internet. It’s not clear exactly these users are urban or rural or the profession of the respondents. Its a clear indication that the websites now should develop mobile version of it in order to cater to a large market of Mobile Internet users.
The Primary activity the mobile internet generation in India engage in are for Social Networking, Checking emails and for searching. Phone loaded with applications for Facebook, twitter etc may be the reason for the increase in usage of the mobile internet as respondents mentioned that its easier to use than a computer. Indian internet users are also sensitive to pricing.
Demographics of Mobile Internet Users in India
Indian mobile users are young and is heavily male dominated. 77% of the respondents where less than 35 years of age.
Source: India Infoline
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