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Social Media Marketing

by Adheeth Ibrahim

Archive for the ‘Facebook’ Category

YourOpenbook – Search Facebook Timeline

Posted by Adheeth On September - 3 - 2010ADD COMMENTS

YourOpenbook is a site dedicated to searching public Facebook updates using Facebook’s own search service. It works similar way as “see everyone’s update” search feature in facebook. The difference being that you dont have to be logged into Facebook to search thus making it a great tool for marketers to find the latest buzz about the brand/product/keyword.

Will Moffat, Peter Burns and James Home, the guys behind the site have also come up with an interesting Privacy model for facebook. You can see that here.

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Facebook India Statistics – September 2010

Posted by Adheeth On September - 2 - 2010ADD COMMENTS

Facebook is the most growing viral media for marketeers because of the gaining popularity. Here We provide a bit of statistics gathered from facebook.com about the total number of facebook users in India, their age groups etc.

Number of users on Facebook in India 13 188 580
Number of male users on Facebook in India: 9 344 040

Number of female users on Facebook in India: 3 914 100

Penetration of Facebook in India to population: 1.16 %

Penetration of Facebook in India to online population: 16.28 %

The Graph showing the Age wise distribution of Facebook in India

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Facebook is the most searched term in US!

Posted by Adheeth On April - 5 - 2010ADD COMMENTS

Facebook is fast climbing the ladder, it has now become the most searched brand term in the US search market. Hitwise on its latest searched report says that Facebook has surpassed Google as the most searched brand.

“So in this example we see that when we combine the volume of searches for all queries that contained the root “Facebook” over the last week (there were 10,673 unique terms), those searches accounted for 2.8% of all U.S. searches.”

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Quick Figures about Facebook – Statistics

Posted by Adheeth On April - 5 - 2010ADD COMMENTS
Here are some quick facts about facebook (source: facebook.com)
  • More than 400 million active users
  • 50% of our active users log on to Facebook in any given day
  • More than 35 million users update their status each day
  • More than 60 million status updates posted each day
  • More than 3 billion photos uploaded to the site each month
  • More than 5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week
  • More than 3.5 million events created each month
  • More than 3 million active Pages on Facebook
  • More than 1.5 million local businesses have active Pages on Facebook
  • More than 20 million people become fans of Pages each day
  • Pages have created more than 5.3 billion fans
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