Social Media Marketing

Google is trying hard to keep in pace with facebook. They know that facebook can be a potential google killer. The time can come, where in a facebook search would replace a google search. In one of the latest attempts to counter facebook, Google has launched a +1 button.

The so-called “+1″ button will start to appear alongside Google search results for select users from Wednesday, letting people recommend specific search results to friends and contacts by clicking on that button. It’s not exactly sure whether this feature would influence the search rankings or the algorithm.

You can join the Google +1 experiment by visiting the link http://www.google.com/experimental/

According to Google

Use +1 to give something your public stamp of approval, so friends, contacts, and others can find the best stuff when they search. Get recommendations for the things that interest you, right when you want them, in your search results.

+1′s are public. They can appear in Google search results, on ads, and sites across the web. You’ll always be able to see your own +1′s in a new tab on your Google Profile, and if you want, you can share this tab with the world.

Watch this youtube video for more

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Espnstar.com has set a record by delivering 3 million individual streams for the match between India and South Africa during the ICC World Cup 2011. 

• The channel www.espnstar.com/cwclive delivered  around 55 million views to over 17 million unique visitors.
• ESPNSTAR.com has generated more than 175 million page views in the time period Feb 15th 2011 till March 23rd 2011.
• On the India-South Africa match day, espnstar.com delivered an impressive 12.7 million page views.

Espnstar has tied up Akamai in delivering the World Cup Coverage.
Source: Espnstar.com

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After roping in Bangalore based 22feet for doing the social media marketing, Kolkata Knight Riders have renewed their contract with Mumbai based Digital marketing agency Indigo Consultancy for doing their online and mobile marketing activities.

Indigo Consultancy would re-launch KKR’s mobile site http://mobile.kkr.in/ and leverage the location-based capabilities of mobile phones to connect with KKR fans across various regions.

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The Big G never leaves a stone unturned when it wants to expand it’s business. Now we have an Online Magazine coming up from Google UK & Ireland which would be published every Quarter.

The First issue is available online for free and is dedicated to data. The next edition would be coming out in May and then in June 2011.

This Online Magazine is a clear indication of the Search Engine’s giant’s interest in the Media Business. What next Google?

URL: http://thinkquarterly.co.uk/

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Indian Hotels Company alias TAJ Hotels and resorts has come up with a new brand Vivanta to fit in the upper upscale segment thus brining a multi brand portfolio. Vivanta has three new hotels in Bangalore, Goa and Maldives along with 16 old properties in India and Srilanka. Vivanta by TAJ would be 20 % cheaper than TAJ in the same city.

Vivanta’s main target would be young travellers and the sophisticated. It has also made its presence in Social Media with facebook and twitter accounts. It also has a youtube account with viral video of the Brand launch of Vivanta Whitefield Bangalore.

The Website of Vivanta by Taj : www.vivantabytaj.com

The Domain name has ensured that vivanta carry forward the TAJ brand image. All the social media handlers of vivanta are following this model by using taj along with Vivanta. It may be due to unavailability as vivanta.com is already taken in 2004 and is a parked domain. The name vivantabytaj would ensure that TAJ reserve all handlers and also get people aware that its a TAJ Brand which is positioned near to luxury. Vivantabytaj.com has a pretty appealing web design with ease of navigation. The reservation process is simple and easy and the site has social media buttons and also has included digital media campaign posters in the website.

Here is a Print media poster of Vivanta by TAJ

The Facebook Page of Vivanta by TAJ

Facebook Page has 3 status updates everyday. Status updates try to engage users but the interaction level is not high and the number of fans stand at 1098 (on 11/10/10). Vivanta has tried to increase interactions by offering a contest (facebook app) “A day in the life of” which lets users enter cocktail recipes, post photos or paintings.

The Twitter Page of Vivanta by TAJ

The twitter page has been designed considering the new twitter layout and they have around 82 followers and the brand is following around 154 people and has 145 tweets [as of 11/10/10].

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VisibleMeasures is a provider of independent third party measurement solutions for Internet video publishers and advertisers. Their services help users measure video content consumption and viral distribution..

Its a great service for Ad agencies and Media/video publishers. The Solutions they offer are:

1. Trends – gives you access to the best Online video campaigns and understand them.
2. Campaign – compete measurement of your online video campaigns
3. Media – gives you the insights across video sharing websites.
4. Expert services

Here is a video showing the site performance measurement.

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