If you run a newsletter,Ezine it’s good news for you as Software maker Adobe Systems Inc and Internet company Yahoo Inc said on Wednesday they will offer a service to let publishers run advertisements in Adobe’s popular document-reading format PDF.

The new service, Ads for Adobe PDF Powered by Yahoo, presents publishers with an alternative to conventional subscriptions, which, if widely adopted, could open up a new model based on free, ad-supported publishing, analysts said.

The Adobe service allows publishers to generate revenue by including text-based ads linked to the content of an Adobe PDF (portable document format) page in a separate side panel.The text-based ads are displayed in a panel adjacent to the content with no moving or flashing elements. Each time the PDF is viewed, ads are matched by Yahoo to the content.

“People want content for free,” said Matt Swain, an analyst at market research firm InfoTrends, who has been briefed by the companies on their plans. “The question is how do I reach consumers without charging them a subscription fee?”

The service is set to begin public testing, which will run several months, the companies said. An earlier private test included technology and professional publishers IDG InfoWorld, Wired, Pearson Plc’s Pearson Education, Meredith Corp and Reed Elsevier NV.

The free service requires no special software and is open to U.S. publishers of English-language content, initially.

Publishers who join Yahoo’s online advertising network get access to the Web company’s extensive network of advertisers.

Advertisers gain a distribution channel that can reach highly specific audiences based on their reading interests while allowing them to track how specific ads perform. The approach is akin to how Web-based, pay-per-click ads now work.

Publishers who rely on Yahoo for corporate brand or Web-search advertising will have the option of delivering ads in PDF-based publications as well, he said.

It’s a Smart move by yahoo as Ebooks and Publications in PDF format are being released in large in the internet and this feature would let publishers earn more for their effort and offer quality content for free to readers.

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