Social Media Marketing

Facebook Memology for 2011 was published and here are the Top 10 trends for Facebook in India.

1. Anna Hazare & the Jan Lokpal Bill
2. Ra.One(film) & Chammak Challo
3. Death of Osama bin Laden
4. Death of jagjit Singh
5. Death of Steve jobs
6. Yuvraj Singh
7. Rockstar(film)
8. Mahendra Singh Dhoni
9. Indian National Congress
10. Sikkim & Gujarat Earthquakes

Sachin Tendulkar (Page) was the 7th most popular and fast growing Sports personality page in Facebook for 2011. Times of India facebook page was the 8th most popular/fast growing in the category of news.

It’s interesting to see that “Why This Kolaveri da “ song could not make it to the Facebook trends for 2011.

Popularity: 1% [?]

Kolaveri can be termed as India’s first biggest Viral hit video.

The Social Media Share stats (as of 1st dec 2011)

• No of YouTube Video Views: 1,17,24,249
• Facebook shares: 33,69,996
• Tweets: 9842

The song also created a lot of versions including lot of spoofs and other regional language re-makes.

• Female Version: 15,53,614
• Sharad Pawar Slap: 8.67,911
• IBNLive Spoof:

How did they get it Right?

• Simple Lyrics
• Youth Oriented
• Awesome Music
• English Subtitles ensured it went beyond South India

Popularity: 3% [?]