Social Media Marketing

Google is trying hard to keep in pace with facebook. They know that facebook can be a potential google killer. The time can come, where in a facebook search would replace a google search. In one of the latest attempts to counter facebook, Google has launched a +1 button.

The so-called “+1″ button will start to appear alongside Google search results for select users from Wednesday, letting people recommend specific search results to friends and contacts by clicking on that button. It’s not exactly sure whether this feature would influence the search rankings or the algorithm.

You can join the Google +1 experiment by visiting the link http://www.google.com/experimental/

According to Google

Use +1 to give something your public stamp of approval, so friends, contacts, and others can find the best stuff when they search. Get recommendations for the things that interest you, right when you want them, in your search results.

+1′s are public. They can appear in Google search results, on ads, and sites across the web. You’ll always be able to see your own +1′s in a new tab on your Google Profile, and if you want, you can share this tab with the world.

Watch this youtube video for more

Popularity: 1% [?]

A consortium of Times Internet Limited (TIL) and Nimbus Communication Limited (Nimbus)has acquired the Indian Premier League global Internet, mobile and audio rights, along with television rights in specific territories outside India for the next 4 years. The consortium bagged the rights on Sunday at the bidding venue at Chennai after submitting a winning bid of Rs.261.6 crores.

The acquisition of digital rights by TIL will take IPL viewing to Level 2 by offering interactive TV-like experience on the net.

Popularity: 1% [?]

Anil Ambani led Reliance Broadcast Network (RBNL) announced its foray into the regional television space with the launch of its Hindi entertainment channel Big Magic. Official Launch of Big Magic TV will take place on April 4th.

Big Magic, which will feature locally relevant entertainment around humour, music and Bollywood. RBNL already runs two English entertainment channels — Big CBS Prime and Big CBS Love.

The Hindi heartland comprises of Uttar Pradesh, Madhya Pradesh and Bihar which accounts for 13% of the national advertising spend (which is Rs 23,000 crore) and represents 30% of India’s population.The TV spend attributable to the region (UP, MP and Bihar) is Rs 1,200 crore, with national TV channels currently garnering around Rs 1,050 crore of this amount, the statement said.
Big Magic will be distributed across all cable operators across these states. The channel will be supported with a high decibel marketing plan including outdoor, mall activation, play-out seeding in malls, radio, print and local cable, it added.

Source: Business Standard

Popularity: 1% [?]

Espnstar.com has set a record by delivering 3 million individual streams for the match between India and South Africa during the ICC World Cup 2011. 

• The channel www.espnstar.com/cwclive delivered  around 55 million views to over 17 million unique visitors.
• ESPNSTAR.com has generated more than 175 million page views in the time period Feb 15th 2011 till March 23rd 2011.
• On the India-South Africa match day, espnstar.com delivered an impressive 12.7 million page views.

Espnstar has tied up Akamai in delivering the World Cup Coverage.
Source: Espnstar.com

Popularity: 1% [?]

Today i got a mail from Bluehost saying that they have completed building a new data center and is physically moving all servers to the new one. My Server would be moved on March 28th. So Adheeth.com and all my network blogs would be experiencing down time. I hope it’s not more than 3-5 hours.

This is the mail I received from Bluehost

Dear Bluehost Customer,

Bluehost has completed construction on our new data center expansion, complete with advanced temperature control, custom server racks and dozens of improvements designed to help us provide you with higher quality service.  We will be moving all customer servers into the new center over the next few weeks.

This expansion allows us to continue to manage all hardware alongside our Technical Support team and System Administrators, here in Provo, Utah.  Our experience has shown that hands-on control over all aspects of your hosting is the best method of ensuring excellence.

The Bluehost System Administrators will physically move your server.  We will work to ensure you experience as little downtime as possible and, to that end, we will take the opportunity to perform any needed hardware maintenance or upgrades.  We expect the process to take 1 to 3 hours.

These changes are a reflection of Bluehost’s continued drive toward security, stability and reliability. If you have any questions, our world-class support representatives will be happy to help.  Just call us anytime, toll-free at (888) 401-4678.

Thank you,
The Bluehost Support Team

I have been with Bluehost for around 3 years now and i did not have much problems with the host so far other than having a large database table. Looking forward to a further better hosting!

Popularity: 1% [?]

After roping in Bangalore based 22feet for doing the social media marketing, Kolkata Knight Riders have renewed their contract with Mumbai based Digital marketing agency Indigo Consultancy for doing their online and mobile marketing activities.

Indigo Consultancy would re-launch KKR’s mobile site http://mobile.kkr.in/ and leverage the location-based capabilities of mobile phones to connect with KKR fans across various regions.

Popularity: 1% [?]

The Big G never leaves a stone unturned when it wants to expand it’s business. Now we have an Online Magazine coming up from Google UK & Ireland which would be published every Quarter.

The First issue is available online for free and is dedicated to data. The next edition would be coming out in May and then in June 2011.

This Online Magazine is a clear indication of the Search Engine’s giant’s interest in the Media Business. What next Google?

URL: http://thinkquarterly.co.uk/

Popularity: 1% [?]

The Indian government now has the super power to switch off internet. They have the power to switch off during times of national emergency to

• Protect Sovereignty and Integrity
• Defense
• Security of its States
• For Public Order

This has been incorporated as a provision in the IT Act of 2008. India presently has 70 million internet users and it’s growing at the rate of 25% per year (read Mobile only internet in India).

It’s good to have a provision like this in the IT Act, as now with millions of internet users and user generated news from social media websites like twitter spreading rumors ( Abdul Kalam Death Rumour in Twitter) creating panic, confusion and tension, during times of emergency a switch off is definitely necessary. The only thing is the respective Political Parties in Power should not misuse this provision to stop the free flow of information against corrupt governments and other protests which are democratic in nature. I do not support a complete shutdown, ppl still should be given access to necessary internet services like newspaper websites, mail etc. There should be provision to stop sending bulk emails and SMS.

You can also see a Infographic here as to how the Egypt Government Killed the Internet during the People Uprising which ulimately led to the fall of President Hosni Mubarak

What are your thoughts on the same?

Popularity: 1% [?]

Here is a snapshot of Indian Readership Survey TOP Findings.

Top 10 Newspapers in India : IRS Q4 2010

About methodology

Average Issue Readership (AIR) of a publication is defined as the number of readers of that publication who have claimed to have last read it within its periodicity – i.e. last read a daily yesterday, a weekly within the last week, a monthly within the last month, etc.

This measure is considered to be a more relevant measure of ‘real’ or ‘regular’ readership, especially for newspapers, most of which have been read / ‘consumed’ as matter of daily habit. Conventionally, media planners even calculate & compare cost-benefits of dailies based on the AIR figure. And hence it is perhaps most relevant to study readership trends as well in terms of AIR.

Popularity: 1% [?]

$1 Coupon Code for Godaddy.com is back. Use Coupon Code “GETLUCKY” to get your $1 Domain name from Godaddy.com.

• Works only with Credit Cards
• Expired on 16th April 2011

Popularity: 1% [?]