Social Media Marketing

This is a video showing how ITC bingo used a innovative promotion campaign using the Indian Railways public addressing system. They used the same style of announcing train arrival/departure to tell people that bingo has now 25% extra in the packet.

Production House : Alamara Films
Director : Kishore Iyyar
Producer : Ranjan Bhowmick
Music and VO : Nitin Padmanabhan Krishnamurthy
1st AD : Shrikar Marur
Agency : O&M, Bangalore
Client : Bingo, ITC
Creative : Vipul Thakkar, Sameet Ali Soni

Note: I could not really find out whether they did this type of Promotion method. But surely they did try and reach a lot of people in Social Media by means of this video and letting people know of the ‘extra %’.

Popularity: 1% [?]