An Excellent Graphic Showing the Social Media Prism with Brand as the core and the social media players surrounding it. It really gives an Idea as to how brands has to engage in Social Media and which segment/website they has to choose.
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An excellent and Infographic by NG online Showing the journey of a tweet in the web.
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The role of color is quite stressed during the packaging. It’s so important as it actually decides the purchasing. KISSmetrics has come up with a infographic talking about “How COLORS affect Purchasing Behavior“. About 93% of the customers give importance to Visual appearance while purhcasing a product and Color will increase Brand recognition by around 80%.
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Flowtown has published the Social Buying Universe infographic showing the Unique visitors to the Social Buying sites like groupon for the month of August 2010. They have also segmented it based on the year when they started the number of cities the social buying sites are operating. It gives a clear picture as to how big each players are in the Social Buying segment. Group Buying or Social Buying is something which is emerging in India and it would take some time to catch up. If awareness is created it can be the next hottest thing in India. The infographic talks basically about US websites.
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India is set for a mobile networking user revolution with estimated that the mobile networking user base would touch 72million by 2014 (research by Analysis Mason).
The Reasons for the Increase of Mobile Networking Users
Teens and Young working population is driving the adoption of mobile social networking in India and they accounted for 70% of the total number of Mobile Social networking users in 2009. In terms of gender, males account for 56% of the total number of mobile social network users in India.
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Number of people using Facebook mobile has more than doubled since 2009 with over 150 million using Facebook mobile in 2010. Facebook is also the top mobile application in US and it has also attained a massive 240% growth. See this lovely infographic from flowtown to know more about the Rise of Facebook Mobile.
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Evan Carmichael came up with an excellent infographic explaints the Top reasons why we should partner with someone. It’s indeed quite true that if you have a partner you can always motivate each other and achieve goals.
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Indian Hotels Company alias TAJ Hotels and resorts has come up with a new brand Vivanta to fit in the upper upscale segment thus brining a multi brand portfolio. Vivanta has three new hotels in Bangalore, Goa and Maldives along with 16 old properties in India and Srilanka. Vivanta by TAJ would be 20 % cheaper than TAJ in the same city.
Vivanta’s main target would be young travellers and the sophisticated. It has also made its presence in Social Media with facebook and twitter accounts. It also has a youtube account with viral video of the Brand launch of Vivanta Whitefield Bangalore.
The Website of Vivanta by Taj : www.vivantabytaj.com
The Domain name has ensured that vivanta carry forward the TAJ brand image. All the social media handlers of vivanta are following this model by using taj along with Vivanta. It may be due to unavailability as vivanta.com is already taken in 2004 and is a parked domain. The name vivantabytaj would ensure that TAJ reserve all handlers and also get people aware that its a TAJ Brand which is positioned near to luxury. Vivantabytaj.com has a pretty appealing web design with ease of navigation. The reservation process is simple and easy and the site has social media buttons and also has included digital media campaign posters in the website.
Here is a Print media poster of Vivanta by TAJ
The Facebook Page of Vivanta by TAJ
Facebook Page has 3 status updates everyday. Status updates try to engage users but the interaction level is not high and the number of fans stand at 1098 (on 11/10/10). Vivanta has tried to increase interactions by offering a contest (facebook app) “A day in the life of” which lets users enter cocktail recipes, post photos or paintings.
The Twitter Page of Vivanta by TAJ
The twitter page has been designed considering the new twitter layout and they have around 82 followers and the brand is following around 154 people and has 145 tweets [as of 11/10/10].
Popularity: 2% [?]
Here is the latest user statistics for Facebook in India for October 2010. Compared to last month facebook recorded an increase of more than 1 million (11.22 lakhs) users. Here is the detailed statistics of Facebook in India.
| Number of users on Facebook in India | 14 310 680 |
| Number of male users on Facebook in India: | 9 925 540 |
| Number of female users on Facebook in India: | 4 210 920
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| Penetration of Facebook in India to population: | 1.22 % |
| Penetration of Facebook in India to online population: | 17.67 % |
The Graph showing the Age wise distribution of Facebook in India
Source: Facebook.com
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Wondered what are the Equivalent website for Google in China? or for Facebook in Vietnam? Here is a very interesting Infographic from Oglivy (via Thomas Crampton)
Social Media Equivalent Websites (brands) in China
Alternative Social Media Sites in Japan
Social Media Equivalents in Vietnam
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