Social Media Marketing

VisibleMeasures is a provider of independent third party measurement solutions for Internet video publishers and advertisers. Their services help users measure video content consumption and viral distribution..

Its a great service for Ad agencies and Media/video publishers. The Solutions they offer are:

1. Trends – gives you access to the best Online video campaigns and understand them.
2. Campaign – compete measurement of your online video campaigns
3. Media – gives you the insights across video sharing websites.
4. Expert services

Here is a video showing the site performance measurement.

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Internet and Mobile association of India has released stats regarding the internet penetration in Rural India. From a Digital Marketers point of view there numbers come in handy as most of the brands are shifting their focus to rural india.

The research shows that there is high level of ignorance about internet in Rural India and the graph below shows the various reasons for not using the internet in rural india.

The rural India does not have  gadgets to access internet and their main access points of internet being internet cafe’s, home, schools, colleges,offices, computer institutes and block tehsil offices. The Indian governments initiatives of $35 computer to school children and leasing computers for Rs 15/day to bring in lot of awareness and penetration of internet into rural India.

It is estimated that there would be 5.4 million Internet users in rural India by 2010.

Top reasons for rural india to go online?

Source: www.iamai.in

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Sarah from Penn-Olson has come up with a Social Media Landscape for India and the Image talks for itself.

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Today(Sept 21st 2010) Times of India and Hindu Newspapers generated some fear, anxiety, amusement etc as People started opening their newspapers. A strange sound started coming, some people where searching for the source of the sound while others just got scared. Volkswagen India has started a new media innovation with Talking newspaper advertisements.  The back page of the newspaper carried an advertisement of their new luxury sedan, Vento. The Back page ad on the side was fitted with a black box which when light falls on it starts speaking about the car.

The Black box was considered as  ”BOMB” by some readers and they threw the paper out,while others just played around with the newspaper.

What would be the cost?

The estimated cost of this ad is around 6 Crore (source) considering that the black box costs around Rs 5 and the ad was targeted on 25 lakh readers of Times of India and Hindu put together. But a quick calculation says that it would be anywhere between 10 to 12 crores.

Agency: MediaCom

Its quite pretty unsure why Volkswagen wanted to do a mass marketing like this for a Luxury segment car.

Reasons can be

• To create Brand Awareness and to enter into all segments in the coming years.
• Mass Marketing, Even 1 % conversion would mean recovering the cost
• Global Player – 6 crores is not big money!!
• The Media hype this sort of advertisement would generate online and offline, the number of conversations online(blogs,tweets etc)

and finally here is the Advertisement and the videos of the newspaper. Watch the video of the newspaper here

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Mobile Marketing is the next major thing and iStrategy has come up with an infographic showing the vast size of the mobile market.

Its interesting that there is no statistics for India in the graph above by iStrategy. In the Vodafone’s Paper “India: Impact of Mobile Phones” talks about the penetration of Mobile Phones in India.

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YourOpenbook is a site dedicated to searching public Facebook updates using Facebook’s own search service. It works similar way as “see everyone’s update” search feature in facebook. The difference being that you dont have to be logged into Facebook to search thus making it a great tool for marketers to find the latest buzz about the brand/product/keyword.

Will Moffat, Peter Burns and James Home, the guys behind the site have also come up with an interesting Privacy model for facebook. You can see that here.

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Facebook is the most growing viral media for marketeers because of the gaining popularity. Here We provide a bit of statistics gathered from facebook.com about the total number of facebook users in India, their age groups etc.

The Graph showing the Age wise distribution of Facebook in India

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