Social Media Marketing

If you run a newsletter,Ezine it’s good news for you as Software maker Adobe Systems Inc and Internet company Yahoo Inc said on Wednesday they will offer a service to let publishers run advertisements in Adobe’s popular document-reading format PDF.

The new service, Ads for Adobe PDF Powered by Yahoo, presents publishers with an alternative to conventional subscriptions, which, if widely adopted, could open up a new model based on free, ad-supported publishing, analysts said.

The Adobe service allows publishers to generate revenue by including text-based ads linked to the content of an Adobe PDF (portable document format) page in a separate side panel.The text-based ads are displayed in a panel adjacent to the content with no moving or flashing elements. Each time the PDF is viewed, ads are matched by Yahoo to the content.

“People want content for free,” said Matt Swain, an analyst at market research firm InfoTrends, who has been briefed by the companies on their plans. “The question is how do I reach consumers without charging them a subscription fee?”

The service is set to begin public testing, which will run several months, the companies said. An earlier private test included technology and professional publishers IDG InfoWorld, Wired, Pearson Plc’s Pearson Education, Meredith Corp and Reed Elsevier NV.

The free service requires no special software and is open to U.S. publishers of English-language content, initially.

Publishers who join Yahoo’s online advertising network get access to the Web company’s extensive network of advertisers.

Advertisers gain a distribution channel that can reach highly specific audiences based on their reading interests while allowing them to track how specific ads perform. The approach is akin to how Web-based, pay-per-click ads now work.

Publishers who rely on Yahoo for corporate brand or Web-search advertising will have the option of delivering ads in PDF-based publications as well, he said.

It’s a Smart move by yahoo as Ebooks and Publications in PDF format are being released in large in the internet and this feature would let publishers earn more for their effort and offer quality content for free to readers.

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There are various wireless internet help sites available online 24 hours a day. This is also due to everyone being in wifi range these days. We have wireless internet everywhere. every elderly and every kind has wifi internet access, and it does not end here. As if wireless routers were not enough, now we have wireless speakers as well as wireless headphones to get muffled about.

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Today when i logged into my account to create a new Adcode, I could see that the entire structure of the google adsense code has changed. No prizes for guessing what happend? It’s a new feature from adsense which lets you easily manage your ad units from within your AdSense account.

“This new ad management feature means that your ad unit settings (such as colors and channels) for new AdSense for content ad units will be saved in your AdSense account every time you generate ad code. Then, if you’d like to change any of these settings in the future, all you do is make the update within your account — you’ll no longer need to manually replace the ad code on all of your pages. For instance, you can quickly change the borders of all your 300×250 medium rectangles from red to blue with just a few mouse clicks. ”

You make a 250 x 250 Add in adsense now it gets saved and later you can change the color of the add from within the adsense account. So you dont have to copy and edit your webpage again when your site has a color change or you decide to change your adsense color.

Earlier add codes also works fine if you havent updated to new code, But it’s always suggested that you keep up with the tide and make changes to your code now and forget about editing your adsense code in website again. Cool feature!

Screenshots : Credits Adsense Blog

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