Blackberry Messenger (BBM) has officially rolled out sponsored posts. One will see two types of sponsored posts.
- “sponsored invites” appear in BBM’s invites section and
- “sponsored sponsored posts” appear in the updates (feeds) section of BBM.
Blackberry is trying to push stickers now by means sponsored channel posts. We will soon see a lot of branded content coming in this section. Invite screen which i got had a sponsored post from Paytm which lead me to Google Playstore. Apart from the two mentioned ads, channel owners will also have the option to promote their channel in the Featured channel tab.
Blackberry has confirmed that it will not be inserting ads into chat screens, thus preserving the chat experience.
BBM Channel Sponsored Posts
BBM App invite Screen