Social Media Marketing

Facebook Memology for 2011 was published and here are the Top 10 trends for Facebook in India. Anna Hazare & the Jan Lokpal Bill Ra.One(film) & Chammak Challo Death of Osama bin Laden Death of jagjit Singh Death of Steve jobs Yuvraj Singh Rockstar(film) Mahendra Singh Dhoni Indian National Congress Sikkim & Gujarat Earthquakes Sachin Tendulkar (Page) was the 7th most popular and fast growing Sports personality page in Facebook for 2011. Times of India facebook page was the 8th most... (more...)

Kolaveri can be termed as India’s first biggest Viral hit video. The Social Media Share stats (as of 1st dec 2011) No of YouTube Video Views: 1,17,24,249 Facebook shares: 33,69,996 Tweets: 9842 The song also created a lot of versions including lot of spoofs and other regional language re-makes. Female Version: 15,53,614 Sharad Pawar Slap: 8.67,911 IBNLive Spoof:   How did they get it Right? Simple Lyrics Youth Oriented Awesome Music English Subtitles ensured it went beyond South... (more...)

Twitpic on May 10th made changes to their Terms of service after they have signed an exclusive deal with WENN which would enable them to sell all images uploaded by Twitpic in their network. The important changes to the TOS are “…you hereby grant Twitpic a worldwide, non-exclusive, royalty-free, sublicenseable and transferable license to use, reproduce, distribute, prepare derivative works of…” and “…after you remove or delete your media from the Service provided... (more...)

Facebook now lets you tag Pages in your Photos. This would be a great feature with lots of advantages and disadvantages. This feature should create a better marketing reach for the brands in an effort to increase their fan base and also to track conversations that are happening in personal profiles (albums) which are related to the brand. Eg: I get a brand new Levis Jeans and I upload a picture of me wearing it and tag the Levis Jeans to the photo. Considering the fact that it can trigger a lot... (more...)

A new spam is underway and this unlike others confuses people so much as it is shown as a link next to the comment button and people take it to be genuine and a feature from Facebook. It tracks down your cookies, steals your information from browser and posts the message as a link from iPhone. Its always easy to understand these kind of spam if you have some sense. Just go keep ur cursor above any such links and you can see a completely different website address in it. AKPC_IDS += "390,";Popularity:... (more...)

Mouthshut has finally joined the deals bandwagon with the launch of a new deals website (group buying website). The site is called dealface. Dealface has operation only in Mumbai and soon would be expanding to other markets. I am quite exited about the news that mouthshut is also entering a market space which looks very promising and growing at a rapid pace. A big question is now how many would continue to be in business at the end of this year? AKPC_IDS += "386,";Popularity: 1% [?] Read More →

Kissmetrics has come out with a brilliant info-graphic which talks a lot about Social Media monitoring tools. The infographic gives you an idea about the profile of people buying the various social media tools and the amount that is being spend in social media monitoring per month.  It also gives you a list of free and paid tools used for social media monitoring. AKPC_IDS += "370,";Popularity: 1% [?] Read More →

Ever wondered what is the life of a Facebook Page update / post? In a new research conducted by Visibli, they have concluded that the Facebook posts(updates) receive 50% of their Likes within the first 1 hour 20 minutes of being published, 80% within the first 7 hours, and 95% within the first 22 hours. This leaves us with an important question. How frequently brands should brands update their page so as to get maximum likes and engagement? I strongly feel a social media agency managing a facebook... (more...)

The latest buzz in Social Media Space is that twitter is reportedly looking to buy Tweet Deck for $US 50 Million. Though there are many reasons on the web as to why twitter wants to acquire tweet deck, I just want to evaluate what would happen if twitter acquires tweet deck. In case of such an acquisition, Idont see a possiblity of twitter closing down Tweet deck. They would rather continue to use Tweet deck and rather re-christen (probably to twitter) the software in the very next update after... (more...)

Are you an upcoming celebrity and you have hit the Facebook ceiling of 5000 friends? You now have the option to migrate your facebook profile to a Fan Page. This would let you covert your friends to fans and let you acquire more fans without taking the extra pain. You should note that only your profile photos will be moved and your friends would be converted as fans. Facebook will not move any other content. This means you will loose photos, notes and other data which are associated with the profile.... (more...)